Jeganathan C

Completely revamped the UI and user experience of the Roster product within 2 months, leading to a 43% increase in usage by existing clients and successfully onboarding new major clients, including Accenture, JLL, and Reliance.

Revamped Rocket Pro UI/UX, boosting user engagement by increasing session duration from 3.5 to 14.9 minutes and course completion from 1.9% to 7%, while surging Daily Active Users (DAU) from 9-10% to 38%.

Led the creation of a new design system from scratch, standardizing 27 components across 250+ screens and 8 products, and audited 100+ assets, collaborating across 3 departments to ensure consistency and drive adoption during Phase 1 implementation.

Conducted research and led the development of a 'Business Rule Engine' module to streamline repetitive actions across 8+ products, simplifying workflows for users; module is currently in development.

Collaborated with numerous regional clients and marketing companies, including Lance Hotel International, Storyboards, Enchipsu, and Animagie, to build and enhance their brands through impactful visual design solutions.

Spearheaded product development initiatives from concept to completion for clients such as Leadbuddha, Animagie, and Transferpitch, contributing to brand expansion and market presence.

Designed the front-facing dashboard for a new web application, developing UI wireframes, illustrations, and icons, and building the official site using Webflow.

Played a key role in refining the design system and produced creative graphics for Google and WhatsApp Ads, achieving a 25% increase in click-through rates and a 15% reduction in cost-per-click.

Designed diverse posters for a range of products and special occasions, tailoring each design to meet specific requirements and effectively communicate the intended message.

Managed the proper packaging of logistics goods before shipping, ensuring their safety and integrity during transit and maintaining product quality.